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Shop Small continues to be an annual shopping tradition — just one part of the larger Shop Small Movement to support small businesses every day and everywhere. Because a visit to our family-owned Village, shoppes, and restaurants not only supports our local economy but also promotes a thriving community.

Name of your store: Smith’s Boutique

Your name/relationship to store: Clifford Smith and Diana Blanda  – Shoppe Owners, procurers of unique gifts, fashion accessories and artisan pieces.

How long have you been in the Village? We are very excited that our first anniversary here in Olde Mistick Village is this December 1!

How did the idea for your business come about?
We remember shopping here back in the ’70’s as little children.  So we grew up coming here and filled with marvelous memories. Our boutique here in The Village was inspired by our small summer seasonal boutique, Smith’s Holiday House, located in the village of Watch Hill.  We moved to Olde Mistick Village because we wanted to provide to our customers a year-round location that afforded more offerings, trends women’s and men’s gifts and accessories.

What makes your store so special?
We are always finding unique merchandise that is fun and brings joy. It is not uncommon to hear all-out laughter going on in our store. You will find that there is plenty of space and a comfortable atmosphere for shopping…. and it smells good, too!

What about your store are you the most proud of?
We have relationships with our customers – it’s not just about making a purchase today.  We try our best to make their search for the perfect item friendly and enjoyable. We are so delighted that our customers over the years have followed us to The Village and come back time and again.

What motivates you every day?
We truly enjoy helping people  find the perfect gift.  Sometimes you just have someone who is difficult to shop for and you need suggestions.  As small business owners, we can give that kind of attention to our customers.

What do you like the most about being in the Village?
Being in The Village is like being on vacation every day.  The grounds are lovely and the atmosphere is peaceful.  When visitors come, they can slow their pace and take a deep breath. Also, there is always something to do – a festival, carnival, or special event.    Then there is always the ducks!

In what ways does your business give back to the community in and around Mystic?
Over the years, we have gladly provided resources and support in our community through various charities.

Smith’s Boutique is located in Olde Mistick Village, Building 2b, 27 Coogan Blvd. Mystic, CT 06355