Mystic River Trading Co

Mystic River Trading Company is about freedom, style, and living with your own pizzazz—celebrating uniqueness, embracing adventure, and savoring everything life has to offer.

Mystic River Trading Company was founded by Dan and Lynne Price with a mission to create a fun, stylish lifestyle brand inspired by the spirit of our Southern New England shoreline. Drawing from a love of BoHo charm, western character, and coastal living, their vision is to bring together a collection that celebrates community, creativity, and a sense of adventure. Every item in the store is thoughtfully curated to reflect a way of life that is relaxed, authentic, and full of personality.

Located in the heart of Olde Mistick Village, a beloved destination for locals and visitors alike, Mystic River Trading Company is more than just a store—it’s an experience. Dan and Lynne are excited to welcome you into their new venture, where you’ll discover unique goods, stylish finds, and inspired treasures that embody the lifestyle they love to share. With gratitude for the support of their community, they look forward to helping you explore, enjoy, and embrace the Mystic River way of life.